If you’ve decided to create a virtual tour to help showcase a property or place, there are a few things you should be aware of before diving right into production. 360° video, and indeed any type of virtual tour, works as a vastly different format from traditional video in a number of ways.

By planning your virtual tour thoroughly, you can minimise any unwanted surprises and make the whole process much more efficient, allowing your final video to showcase your place in the best possible light!


Initial planning: what are you wanting to showcase?

First of all, consider the reasons you’re looking to create a virtual tour. What is it about your place that you’re wanting to show off the most? Make these the focal points of the tour, giving viewers enough time to experience them in ways that only virtual tours can offer.


Plan the route you’re going to take

If you’re planning on using narration or any kind of guide on your tour, be sure to plan the script for this in advance. By doing this, you’ll know how many beats the tour needs for each segment, and when the camera should stop and focus on a particular area or room of the route. The most efficient planning of your script and this stage of production will help you greatly by the time filming is done.


Check the lighting in each area

You want to keep lighting as natural as possible, but be cautious of any areas with drastically different lighting and check if any settings such as white balance need to be adjusted while the camera is rolling


Where possible, showcase the exterior as well as the interior

This gives viewers a well-rounded view of the place, and can also help them locate your place more easily from a geographical point of view.


Make enough space for camera movement

Any kind of disruption in a virtual tour can drastically affect a viewer’s sense of immersion, and hamper the overall viewing experience. One of the worst possible forms of this is a camera operator having to sidle around tables, chairs or other bits of furniture, rather than smoothly (and discreetly) flowing from room to room. As well as planning the route, ensure that the operator has enough space to move while filming.


Ensure your favoured aspects are at eye level

After deciding what aspects of your place you’d like to showcase the most, do your best to make these the focal points of your tour – and remember that the viewer while naturally be paying attention to any elements that appear at eye-level.


Be prepared to do a couple of takes

As when filming any video content, one take is usually never enough. Have multiple takes to choose from in case you aren’t happy with the first take – and be sure tof actor this into your production costs if you’re hiring video equipment or services!


For a list of local video producers or places you can use to hire video equipment, check out our database of videographers.

Want to learn more? Take a look around our Advice Centre, or click to carry on exploring.

Andy Porter

Content Marketing Specialist


3xplor makes searching for property, places and things to do an adventure with 360° tours, video and virtual reality.

Showcase your 360 videos to attract new business and visitors.