Most of the well-publicised developments in VR currently exist in the gaming sector. This is also where the most dedicated hardwire resides, with ready-made gaming VR sets typically costing a few hundred pounds.

Over the past ten years there’s been something of a space race to push the most household-ready headset out into gamers’ hands. The Oculus Rift and HTC Vive sets have seen a huge success in gaming, and most indications tell us that adoption rates are set to continue healthily.

Paradoxically, this goes against most consumer interest in virtual reality. Venture Beat reports that gaming ranks only sixth amongst sectors  that interest users in the applications of virtual reality. The highest amongst these categories was travel, tourism and adventure at 73.5%, movies and recorded video at 67.3%, and live events at 67%.

This doesn’t necessarily mean that the investment for VR is going into the wrong areas. Simply put, most people of the demographics that are active with VR will likely have engaged with it in a gaming context, and people’s interests are now looking to expand from ‘fake’ virtual environments into real-world locations.


Architecture and Environment

As Venture Beat reports, almost three quarters of interest in applications of VR currently lies in travel, tourism and leisure. This is a burgeoning market, and interest is only set to increase.

Virtual tours are just one of the ways that VR is being used to transport people at home to another real-world environment. It’s also bringing huge success to the home-buying market, with no signs of slowing down. Some businesses are breaking the mould entirely with visualisations, a similar VR experience using floor plans, blueprints and specs to create a 3D rendering of an interior or environment that doesn’t yet exist.

While prospective buyers or visitors would previously have to don a hard-hat and hi-vis jacket and take a guided tour through a construction site to get an idea of the scale and design of an interior under construction, visualisation tours eliminate these troubles.

They can be accessed from a user’s home at any time, without the need for guidance or safety equipment. 3D visualisers can make an interior look as realistic as the real thing, and offer the fairest representation of what a finished building or place will look like.

With interest in virtual environments outside of gaming only set to increase over coming years, and as the price of the hardware falls, those looking to break into the market and exhibit in VR would do well to get ahead of the curve.


Photo by Uriel Soberanes on Unsplash.

Andy Porter

Content Marketing Specialist

3xplor makes searching for property, places and things to do an adventure with 360° tours, video and virtual reality.

Showcase your 360 videos to attract new business and visitors.