Working with 360° video can be a challenge to even the most expert filmmaker. and with rapid advances in technology, we're all learning something new every day. Some amazing cameras, such as the Insta360OneX, take care of a lot of the legwork for you, featuring in-built stablisation and come packaged with a gymbal.

There's still lots to consider when planning a virtual tour, and even more when the camera's rolling - overlooking these important points could ruin the video entirely!

Here's some useful tips from the 360° video production community that have learned the hard way.

Prudent Planning

  • Start with a story - don't use 360° video just because you can. What exactly is it that you're trying to show in your video? And what can you achieve only by using 360°?
  • Plan all your shots in advance in order to save precious hours in post-production.
  • Remember that every shot is essentially going to be wide-angle. Bear this in mind when planning your shots!

Techy Tips

  • Poor sound can ruin the best creative experiences. Invest just as much on the sound as the visuals.
  • A monopod and gyro, or 360°, gymbal are recommended for stability and keeping you out of shot.
  • Learn to rely on ambient lighting. The combined effect of multiple lenses adds to the overall realism of the shot, so flat lighting is your friend here. Don't worry about artifically lighting the shot yourself!
  • If using a tripod, narrow the legs so there's less to be seen and edited out.
  • Know your camera, where to face it and where the stitch lines are to avoid a stitch along the best content.

Practice Makes Perfect

  • Plan your filming carefully so you're not in the video, and your kit is safe from possible theft or damage.
  • Framing is all the more important when working with 360 video. Hold or position your camera at eye level so viewers don't feel uncomfortably tall or short. Of course, if you're looking to get creative and want viewers to feel as though they're taking on the perspective of a mouse, feel free!
  • Think of the camera as a person in the video. It will be the viewer's new eyes and ears.
  • Keep the camera pointing forward.  You don't need to pan sideways anymore!
  • Keep camera movements slow to avoid immersive sickness.
  • Replace traditional close-up cut-ins with a gentle movement of camera towards the detail or new viewpoint.
  • Misalignments are more common when shooting near objects or in tight spaces.  Keep your distance. Three to five feet is commonly considered the ideal distance to keep your subjects away from the camera.

Alright On The Night

  • Keep intrigued passers by out of shot or from looking at the camera. Use signs at a distance, or consider paying your extras.
  • The best equipment is usually bleeding edge, so have spares and a backup plan for failing kit.

Send us more of your disasters and quick wins to!

Want to learn more? Take a look around our Advice Centre, or click to carry on exploring.

Andy Porter

Content Marketing Specialist

3xplor makes searching for property, places and things to do an adventure with 360° tours, video and virtual reality.

Showcase your 360 videos to attract new business and visitors.